Client: Parmigiano Regiano

Agency: TPN

Role: Creative strategy, Influencer strategy, Paid social strategy and execution, Data, Analytics & insights

Summary: As part of our Choose What’s Real campaign, we activated a giveaway of full wheels of Parmigiano Reggiano to winners who submitted videos of themselves attempting to pronounce the brand name.

My Approach: We worked with Food Network Chef David Rocco as he took to the streets to promote the giveaway and captured content of people in the wild attempting to pronounce the brand name. By showing examples of the content we were looking for, we encouraged those to enter while also ensuring we got the quality of content we were looking for.