Client: Stewart Pet

Agency: TPN & SheSpeaks

Role: Led the strategy development and execution of the entire influencer campaign from start to finish, integrated top performing influencer content into the paid social campaigns on Meta, Pinterest and TikTok

Summary: Stewart Pet’s goal was to increase awareness of the Stewart brand and drive consideration for freeze-dried treats using pet-loving influencers to relate to their target audience on a deeper level.

My Process: Engaged Micro, Macro, and Mega pet influencers to share the benefits of using Stewart Freeze Dried Dog Treats. We challenged our influencers to create a variety of educational, entertaining, and relatable content to showcase how they incorporate these single-ingredient treats in their pups’ lives. 

Results: The content drove to three key retailers and garnered over 2.7M engagements while achieving a 217% increase in purchase intent. The influencer content had a positive impact on consumer perception of Stewart Dog Treats, with paid social and an add-to-cart helping drive a huge purchase intent lift.