Client: Takis

Agency: TPN

Role: Strategy & Planning, Influencer Collaboration, On-the-ground content shooting and video editing, Data & Analytics with Insights & Key Learnings

Summary: On the biggest night in media, Takis needed a culturally relevant way to break into the Super Bowl conversation without official sponsorship rights or a multimillion-dollar media buy.

My Approach: Built a social-first, creator-led Game Day campaign that allowed Takis to show up credibly and consistently across paid social, influencers, livestreams, organic content, and PR. The strategy transformed the brand from an outsider into an active part of the cultural conversation without relying on traditional Super Bowl advertising.

Results: The campaign reached over 20 million people, drove 80M+ total impressions from influencer tactics alone (outperforming estimates by 23%), and generated more than $1M in earned media value— making it one of the most culturally impactful non-sponsor Super Bowl moments of the year.