Client: Takis

Agency: TPN (Omnicon)

Role: Research & Planning, Platform Innovation, Strategic Insights & Positioning, Previous Year Data Analysis and Strategy Optimizations

Summary: Per the client brief – Build Takis into a lifestyle brand that leads any consumer regardless of age or demographic into an intense experience.

My Approach: Using data and cultural trend insights, I built a paid and organic strategy designed to meet the brand’s goals of becoming a lifestyle brand while still supporting brand and product-focused content.

Implementing a new UGC strategy embeded an extra layer of lifestyle-focused content to drive brand goals and cultivate connection with the “Passionately Me” target audience.