Client: Central Florida Women’s Surfing

Agency: The Branded Collective (Freelance)

Role: Creative strategy, Content creation, Paid social strategy and execution, Data, Analytics & insights

Summary: CFLWS was looking to grow their community-focused women’s surfing club and increase sign ups for their surf retreats.

My Approach: I developed an organic and paid strategy to showcase their monthly surf clinics and trips to Costa Rica and El Salvador in order to increase the number of paid participants. While the surf clinics were local, I also attended a surf trip to Costa Rica to capture content showcasing the experience from a traveler’s perspective. This resulted in a 200% increase in trip bookings for El Salvador and a 350% increase in bookings for Costa Rica.