Client: CURAD

Agency: TPN

Role: Strategy and Planning, Influencer selection and collaboration, Vendor research, rfp and recommendation, Collaboration with influencers, paid social strategy to support organic content.

Summary: CURAD wanted to promote their Naturals line with content more aligned with social media first best practices.

My Approach: After RFPing multiple vendors, I made my recommendation to the client based on the best strategy and cost for the campaign. I was able to negotiate bonus content and placement on Pinterest as an additional platform with Izea. I worked directly with both the client, Izea and in the influencers in order to deliver campaign results.